Garden & Gun
Jumping off an imaginative illustration, we bring a previously static typeface to life with storyboarding and animation echoing South America's warmth.
To promote Garden & Gun’s February-March 2022 issue on Instagram Reels, we emphasize the world of artwork by carefully molding it into the animation. The result is a dynamic experience that captures the magazine's spirit of adventure and curiosity.
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Agency
View Imaging
Creative Direction
Renee Arabia, Uni Lin
Project Management
Meg Quimpo, Mika Lapus
Animation
Elyssa Villegas, Cha Tan