Our friendly, inclusive brand identities for Sodexo Philippines’ Yum Chow and Flavors Ave. make customers feel at home.

Inspired by Asian comfort food, Yum Chow’s creative direction features a casual cafeteria concept with bright, hand-drawn styles highlighting the brand’s delicious dishes. After a few months, we rejoin forces to create the concept update, Flavors Ave., which follows a similar creative styling, with the logo inspired by maps to showcase the new international selection.