Yum Chow, Flavors Ave.

Our friendly, inclusive brand identities for Sodexo Philippines’ Yum Chow and Flavors Ave. make customers feel at home.

Inspired by Asian comfort food, Yum Chow’s creative direction features a casual cafeteria concept with bright, hand-drawn styles highlighting the brand’s delicious dishes. After a few months, we rejoin forces to create the concept update, Flavors Ave., which follows a similar creative styling, with the logo inspired by maps to showcase the new international selection.