Fyt Media Group

An award-winning brand by Atom Araullo alongside Filipino journalists and advocates, Fyt Media Group fosters a new generation of journalists through truthful, trendy, out-of-the-box storytelling. 

We revamp their brand identity and strategy to expand their influence to a younger, more tech-savvy audience. Using vibrant hues and a modern logo inspired by speech bubbles and newspaper clippings, this creative direction allows the brand to make a splash on social.